download the last version for android Blue Ocean Strategy

More information on the framework by it's creators can be found here: The book shares a number of frameworks and tools to help an organization create and re-position itself (or its business units), in 'Blue Oceans', or unexplored markets (vs Red Oceans - where competition is intense). According to their study of more than 30 industries, companies who successfully implement a Blue Ocean Strategy, and alter their strategic course past traditional industry boundaries, reap the benefits for 10 to 15 years. A sequel to the book was published in 2017 - ' Blue Ocean Shift'. The book advocates a Marketing Theory in which organizations should make strategic leaps in new uncontested market spaces to create shareholder value. Renée Mauborgne ( INSEAD, Fontainebleau, France), published a book called ' Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant' (available on Amazon here: ). chan kim insead business strategy organizational strategy differentiation

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International financial reporting standards (ifrs).

Download the last version for android Blue Ocean Strategy